Wednesday 26th May 2010

A great day. I am feeling very confident and motivated by my project.
Today i experimented with papers and card as i am pursuing the idea of a DIY flyer that tells the reader a story and information on the charity.

Basically, the idea is to create a teaser campaign for the homeless charity (in this case hopefully Crisis). The 'teasers' would be posters with the sprayed "Home Sweet Home" as seen in yesterdays entry, and also outlines, meant to represent the chalk outline of not only the crime scene of homelessness: allowing people to sleep rough, but could also be our perception of these 'other' people that are dead and missing to our society... either way it attracts attention and asks questions.

There will also be a followup package to this. This will be in the form of 'junk mail', although it will be addressed to 'The 18--25 year old':

A change I would like to make to the mock-up above, would be to have an implication of the teaser on the outside of the envelope, giving the target even more reason to open the letter. This could be a print of the outline character.

INSIDE the envelope, is the flyer. The flyer should involve the reader and be less about guilt, and be more informative and focus on the positive aspects of the charity.... but with regard to design, this is how it has progressed:

This was the first design.... it starts at the envelope, so is very large. Its more fun like this as you become lost in the journey and it is quite satisfying to build a house at the end.
Unfortunately it does use quite a lot of material and would be very wasteful and not very cost effective if it the were a lot being made.
So with this in mind, i went back to the drawing board to try and come up with a better design.

With drawings and experimenting with the card i came up with this design:

It is smaller, but as satisfying to open up and construct. There are also enough panels to tell a success story and keep the attention of the viewer.

As a bit of fun here is an animated gif of it opening up:

One of the ways I wanted to tell the story is to be able to have a character that is shown changing situations. My initial idea to do this was to show two illustrations that occupy the same space but at different stages of the unraveling.

This was OK, but it wasn't clever enough and could possibly be ignored. In order to grab attention i have decided to create a pop-out outline shape of the man which folds from being in a rough sleeper situation, to being inside the house, with his confidence regained.